Dynamic economic growth and rising consumption

Poland stands out against the OECD for having the fastest GDP growth since 1990, with household income rising 31.2% in the last decade. Over the same period, consumption grew by 46%, which is reflected in the growing importance of the e-commerce sector. Already in 2024, e-commerce reached an 8.7% share of retail sales, and forecasts indicate an increase to 23% in the following years.

Companies such as Amazon, Zalando, Shein and VidaXL are choosing Poland as a logistics base to serve Western European and Scandinavian markets. Excellent transportation infrastructure and the availability of warehouse space play a key role.

Significant EU funds - €229 billion for 2007-2027 - have enabled the modernization of roads, railroads and ports. The port of Gdansk handled a record 79.6 million tons of cargo in 2023, an increase of 26.1% year-on-year. This strengthens Poland's position as a logistics hub on the Baltic Sea.

"Poland, due to its strategic location and modern road infrastructure, is the so-called 'center of gravity,' i.e. the optimal point for a logistics facility to serve both Western and Central and Eastern Europe, as well as Scandinavia and the Baltic countries," emphasizes Katarzyna Pyś-Fabiańczyk, director, head of Industrial Services Hub, Savills.

Poland is at the forefront of Europe's warehousing markets, often overtaking countries such as France, Spain and the UK. In 2023, 3.37 million m² of logistics space was leased, which, despite a year-on-year decline, was significantly above pre-pandemic averages. Stable rents, ranging from 54 to 60 euros per m² per year, make Poland a competitive market for investors.

Planned changes to the 2026 zoning law may limit the availability of land for new logistics investments, especially in major transportation hubs such as Warsaw and Krakow. At the same time, investors are increasingly optimizing existing warehousing stock, which could increase efficiency in the sector.

Rising labor costs in Asia, as well as the need to diversify supply chains, are making Poland a leader in nearshoring. Stable operating costs, proximity to Western markets and the dynamic development of the logistics sector mean that Poland remains a key player in European logistics.

Will Poland maintain this position in an era of global change? Experts predict that the country will remain at the forefront, attracting more investment and strengthening its role as Europe's logistics hub.